Europe Clear Aligners Market to Reach $2.68 Billion by 2028, Growing at 16.3% CAGR

The Europe clear aligners market is projected to grow from $815.19 million in 2021 to $2,688.26 million by 2028, expanding at a CAGR of 16.3%. Key drivers include the rising prevalence of dental disorders, increasing cases of malocclusion in children, and growing demand for cosmetic dental procedures. However, the high cost of clear aligners may restrain market growth.

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Rising Dental Health Concerns Fuel Market Expansion

Dental diseases are becoming increasingly prevalent across Europe, particularly in countries like Belgium and the Netherlands. According to the Platform for Better Oral Health in Europe, over 50% of Europeans suffer from some form of periodontitis, with severe cases affecting more than 10% of the population. The condition worsens with age, impacting 70-85% of individuals aged 60-65. Globally, oral health issues have surged, with 3.5 billion people affected in 2015, up from 2.5 billion in 1990.

In Germany, a key market leader, around 15 clear aligner providers operate, including global brands like Invisalign (Align Technology) and emerging players such as DrSmile and Sunshinesmile. Major dental corporations like Straumann and Dentsply are also investing in this segment, signaling strong future growth potential.

Growing Demand for Cosmetic Dentistry Boosts Adoption

Cosmetic dentistry is gaining traction in Europe due to rising aesthetic awareness, an aging population, and higher disposable incomes. The European Society of Cosmetic Dentistry (ESCD) reports a significant increase in demand for dental aesthetic procedures.

Hungary has emerged as a leading dental tourism destination, attracting around 7,000 patients annually due to cost advantages. For example:

• Root canal treatment: $69 in Hungary vs. $550+ in the U.S.
• Zirconium crowns: $440 in Hungary vs. $1,250+ in the U.S.

Germany Leads the Market, Driven by High Dental Disease Prevalence

Germany held the largest market share in 2021, supported by a high incidence of dental problems, increasing malocclusion cases in children, and strong demand for cosmetic dentistry. With severe gum disease ranking as the 11th most prevalent global health issue, the need for advanced orthodontic solutions like clear aligners is expected to rise steadily.

As oral health awareness grows and technological advancements make treatments more accessible, the Europe clear aligners market is poised for robust expansion through 2028.

Europe Clear Aligner Strategic Insights

Strategic insights for the Europe Clear Aligner provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Market leaders and key company profiles

  3M

  Danaher

  Dentsply Sirona

  HENRY SCHEIN, INC

  Align Technology, Inc.

  TP Orthodontics, Inc.

  K Line Europe GmbH

  DENTAURUM GmbH & Co. KG

  SCHEU DENTAL GmbH

  Orthocaps

Europe Clear Aligner Regional Insights

The geographic scope of the Europe Clear Aligner refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The Rise of Dental Tourism in Eastern Europe

In recent years, dental tourism has become a prominent segment of medical tourism, with patients traveling abroad to access high-quality treatments at significantly lower costs. Many combine their dental procedures with vacations, optimizing travel expenses while receiving care outside their local healthcare systems. This trend is particularly growing in Europe, where Eastern European nations are emerging as leading destinations for dental tourists.

Hungary: A Hub for Affordable, High-Quality Dental Care

Hungary has become a key player in dental tourism, attracting patients with its combination of affordability and excellence. The country’s well-developed dental infrastructure, supported by government and industry investments, ensures top-tier treatments at a fraction of the cost compared to Western Europe or the U.S. For patients from countries like the U.S. and the UK—where dental insurance is often lacking—Hungary offers an appealing solution, with savings of up to 60% on procedures.

Cosmetic dentistry, including crowns and veneers, is especially cost-effective in Hungary, with prices ranging from $50 to $150 less per unit than in other developed markets. Despite the lower costs, Hungarian clinics maintain high standards, utilizing quality materials and advanced laboratories.

Expanding Dental Tourism Across Eastern Europe

Beyond Hungary, other Eastern European countries—such as Spain, Romania, Turkey, Georgia, and Slovenia—are also witnessing a surge in dental tourism. According to Patients Beyond Borders, a leading medical tourism consultancy, Hungary and Romania rank among the top recommended destinations for dental procedures. This growing influx of international patients is also driving demand for related dental products, such as clear aligners, in the region.

Clear Aligners Market in Europe: Key Insights

By Product Type
The European clear aligners market is segmented into polyurethane plastic, polyethylene terephthalate glycol (PETG), polyvinyl chloride (PVC), and others. In 2021, polyurethane plastic dominated the market and is projected to experience the highest growth rate in the coming years.

By Distribution Channel
The market is further categorized into direct sales, laboratories, and other channels. Direct sales accounted for the largest market share in 2021 and are expected to grow at the fastest CAGR through 2028.

As dental tourism continues to thrive, Eastern Europe solidifies its position as a preferred destination for cost-effective, high-standard dental care, offering significant opportunities for both patients and industry stakeholders.

Age-Based Insights

Based on age, the Europe clear aligners market is bifurcated into adult and teenagers. The adult segment held a larger share of the market in 2021. However, the teenagers segment is anticipated to register a higher CAGR during 2021–2028. 

Companies operating in the Europe clear aligner market adopt the product innovation strategy to meet the evolving customer demands worldwide, permitting them to maintain their brand name in the global clear aligner market. Some companies that are present in the market are 3M, Danaher, Dentsply Sirona, HENRY SCHEIN, INC, Align Technology, Inc., TP Orthodontics, Inc., K Line Europe GmbH, DENTAURUM GmbH & Co. KG, SCHEU DENTAL GmbH, and Orthocaps, amongst others.

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Author's Bio
Akshay
Senior Market Research Expert at Business Market Insights