United States Olive Oil Market Trends & Outlook (2025–2033)

The United States Olive Oil Market was valued at US$ 2.99 billion in 2024 and is projected to expand at a CAGR of 8.14% between 2025 and 2033, reaching US$ 6.04 billion by 2033. This remarkable growth is fueled by rising consumer awareness of olive oil’s health benefits, increasing demand for premium and organic varieties, and the widespread influence of the Mediterranean diet across American households. Beyond food, olive oil is also witnessing greater use in personal care, cosmetics, and pharmaceuticals, further strengthening its adoption across multiple industries.

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Technological advancements in olive oil production, alongside eco-friendly cultivation practices, are playing a key role in shaping the market’s future. Consumers in the U.S. are increasingly drawn toward clean-label, authentic, and sustainable products, which positions olive oil as one of the most sought-after edible oils.

The United States Olive Oil Market Forecast Report (2025–2033) analyzes the industry in detail across multiple segments:

·        Oil Type: Refined, Virgin, Extra Virgin, Others

·        Packaging: Bottles, Pouches, Cans

·        Application: Food & Beverage, Personal Care & Cosmetics, Pharmaceuticals, Others

·        Distribution Channel: Foodservice, Retail (Hypermarkets & Supermarkets, Convenience Stores, Online, Others)

·        Region: East, North, and other U.S. geographies

·        Company Analysis: Leading players including Pompeian, Bertolli, Filippo Berio, Colavita, Star Fine Foods, Goya Foods, California Olive Ranch, and more.

Market Snapshot

United States Olive Oil Market Dynamics

1. Growing Health Awareness and Lifestyle Shifts

Olive oil is rich in antioxidants and heart-healthy monounsaturated fats, which makes it an ideal substitute for less healthy cooking oils. With increasing awareness of cardiovascular diseases, obesity, and lifestyle disorders, U.S. consumers are shifting toward healthier diets.

The Mediterranean diet, in which olive oil is a staple, has gained immense popularity in the United States. Studies linking olive oil consumption with reduced inflammation, improved cholesterol, and longevity are further accelerating adoption. U.S. consumption of olive oil has grown dramatically—from 28,000 metric tons in 1970/71 to over 400,000 metric tons in the 2020s—representing nearly 5% of global vegetable oil use. The country now ranks among the largest consumers globally, accounting for about 13% of worldwide olive oil consumption.

2. Rising Demand for Organic & Premium Olive Oils

American consumers are showing a strong preference for organic, cold-pressed, and extra virgin olive oils (EVOO), recognizing their superior flavor, nutritional profile, and authenticity. Premium olive oils, often sourced from specific Mediterranean regions or domestic farms in California, appeal to gourmet chefs and quality-conscious buyers.

Retail expansion has also supported this growth. For example, in September 2024, Kosterina, a Mediterranean food and beauty brand, expanded into 600 Target stores nationwide, marking Target’s entry into the premium olive oil category. This rollout highlights the mainstreaming of premium olive oil in the U.S. retail sector.

3. Growth of Foodservice & Culinary Applications

The restaurant and foodservice industry has emerged as a key growth driver. From fine dining to fast-casual chains, chefs are increasingly using olive oil for frying, sautéing, salad dressings, and finishing dishes. The rise of Italian, Mediterranean, and Middle Eastern cuisines in the U.S. has further accelerated demand.

In September 2024, Corto Olive Co. launched its limited-edition Harvest 2024 Calabrian Chili Olive Oil, catering to seasonal culinary innovations in restaurants and high-end kitchens. Such launches highlight how olive oil is becoming central to gourmet cooking.

4. Challenges: Price Volatility & Adulteration Issues

Despite strong growth, the U.S. olive oil market faces several challenges:

·        Price Volatility: Weather disruptions in Spain, Italy, and other key producing nations often impact global supply, pushing up prices in the U.S. Import dependency makes American consumers highly vulnerable to such fluctuations.

·        Counterfeit & Low-Quality Oils: Adulterated products misrepresented as extra virgin olive oil undermine consumer confidence. This has led to calls for stricter labeling regulations, authentication measures, and better enforcement to ensure transparency.

Key Market Segments

By Oil Type

·        Refined Olive Oil: Popular for its affordability and neutral taste, making it suitable for commercial kitchens and food processing.

·        Virgin Olive Oil: Offers moderate flavor and nutritional benefits, catering to everyday cooking.

·        Extra Virgin Olive Oil (EVOO): Premium segment, valued for its superior taste, aroma, and health properties.

·        Others: Includes specialty blends and flavored olive oils.

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By Packaging

·        Bottles: Glass bottles dominate premium offerings, particularly dark glass variants that preserve freshness.

·        Pouches: Lightweight, eco-friendly, and increasingly popular for retail and home use.

·        Cans: Emerging as a sustainable alternative, with innovations such as Neolea’s eco-friendly aluminum cans (May 2024) featuring a “Fresh Cap” design to preserve oil integrity.

By Application

·        Food & Beverage: Cooking, snacks, sauces, dressings, and bakery applications.

·        Personal Care & Cosmetics: Widely used in skincare, haircare, and moisturizing formulations.

·        Pharmaceuticals: A carrier oil for supplements and medicinal applications, particularly for gastrointestinal and dermatological health.

·        Others: Industrial and specialty uses.

By Distribution Channel

·        Foodservice: Restaurants, catering, and hotels remain a significant consumer base.

·        Retail: Hypermarkets, supermarkets, convenience stores, and specialty food shops.

·        Online: Rapidly growing with the rise of e-commerce grocery platforms.

·        Others: Local and niche distribution channels.

Regional Outlook

·        East United States: High demand in urban centers such as New York and Florida, driven by multicultural cuisines and health-conscious consumers.

·        North United States: States like Illinois and Massachusetts lead due to strong retail presence and consumer preference for organic and authentic products.

·        Other Regions: The trend of gourmet dining and farm-to-table experiences continues to boost olive oil consumption nationwide.

Competitive Landscape

Major players in the U.S. olive oil industry include:

·        Pompeian, Inc.

·        Bertolli

·        Filippo Berio

·        Colavita USA, LLC

·        Star Fine Foods

·        Goya Foods, Inc.

·        California Olive Ranch Inc.

·        Olivari

·        Olivina, LLC

These companies focus on product innovation, premium packaging, sustainable sourcing, and expansion across retail and foodservice channels to maintain market leadership.

Conclusion

The United States Olive Oil Market is on a robust growth trajectory, supported by shifting dietary preferences, rising health awareness, and expanding applications across food, personal care, and pharmaceuticals. While challenges like supply chain disruptions and counterfeit products persist, the market’s strong fundamentals and innovation-driven growth ensure long-term opportunities for stakeholders.

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