Packaging in the contemporary beauty market has a very strong sway in the purchasing process. To eyelash brands, the correct box is not just a box that contains lashes, but it features product advantages that add to brand recognition, product touchpoint, and brand differentiation. As more people want well-designed, customized, and unique packaging, it is necessary to consider intelligent design...

The packaging used in the production of eyeliner is very important in the race of the beauty industry. It not only acts as a protective shield but also conveys quality, brand, and value. As visual branding gains more and more traction, custom-designed packaging assists the cosmetic business in gaining attention and resulting in sales.    Whether a startup or a known brand, packaging...