Chemicals are everywhere. From the cleaning products in your home to the solvents used in factories, chemicals play a huge role in modern life. While they make our lives easier, they also carry risks. That’s why learning about chemical hazards is not just for scientists or safety officers. It’s for anyone who wants to stay safe at work, at school, or even at home. If you’re...

"Executive Summary Magnesium Nitrate Hexahydrate Market : Magnesium nitrate hexahydrate market size is valued at 378.86 kilo tons by 2028 and is expected to grow at a compound annual growth rate of 4.40% for the forecast period of 2021 to 2028. This Magnesium Nitrate Hexahydrate Market research report is a proven and consistent source of information which gives telescopic...

"Detailed Analysis of Executive Summary Agricultural Biotechnology Market Size and Share CAGR Value The global agricultural biotechnology market size was valued at USD 167.58 billion in 2024 and is expected to reach USD 384.52 billion by 2032, at a CAGR of 10.94% during the forecast period. In the universal Agricultural Biotechnology Market research...

Introduction The global agricultural enzyme market has emerged as a critical segment in the agricultural biotechnology industry, driven by the rising need for sustainable and efficient farming solutions. Agricultural enzymes are naturally occurring proteins that accelerate biochemical reactions in the soil and plant environment, promoting nutrient availability, soil fertility, and...

Introduction The global agricultural sector is undergoing a significant transformation driven by the need for higher productivity, sustainability, and efficient resource utilization. Among the various biological innovations reshaping modern farming practices, agricultural enzymes have emerged as critical inputs supporting soil health, nutrient efficiency, and crop performance. These naturally...

Market Overview Agricultural enzymes are biologically derived catalysts that enhance soil fertility, nutrient availability, and crop productivity by accelerating natural biochemical processes. These enzymes play a crucial role in breaking down complex organic matter into simpler forms that plants can readily absorb, thereby improving nutrient uptake efficiency and overall crop health. As...

"Executive Summary Agricultural Soil Testing Equipment Market Size and Share Forecast The global agricultural soil testing equipment market size was valued at USD  3.52 billion in 2024 and is expected to reach USD 7.65 billion by 2032, at a CAGR of 10.20% during the forecast period. Agricultural Soil Testing Equipment Market report works very...

"Global Demand Outlook for Executive Summary Agricultural Soil Testing Equipment Market Size and Share CAGR Value Rising need for a good farm management program will lead to the rise in demand for effective and efficient agriculture soil testing equipment. Data Bridge Market Research analyses that the agriculture soil testing equipment market will project a compound annual growth...

1. Introduction The global agricultural soil testing equipment market plays a critical role in modern farming, supporting sustainable agriculture and helping farmers optimize crop production. Soil testing provides essential insights into nutrient levels, pH balance, and overall soil health, enabling better decision-making for fertilizer use and crop management. With growing concerns...

Agrochemical Biosolutions Market Size, Share, Growth & Industry Analysis, 2024–2031 The global agrochemical biosolutions market was valued at USD 8.48 billion in 2023, is projected to grow from USD 9.06 billion in 2024 to USD 14.53 billion by 2031, exhibiting a CAGR of 6.98% during the forecast period. The market is witnessing robust growth...

Executive Summary Asia-Pacific Organo Mineral Fertilizers Market Size and Share Across Top Segments The Asia-Pacific Organo mineral fertilizers market was valued at USD 893.6 Million in 2024 and is expected to reach USD 1,162.84 Million by 2032. During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 3.43%, primarily driven by...

1. Introduction The Global Bambara Beans Market is gradually emerging as a vital segment of the global pulses and plant-based protein industry. Also known as Vigna subterranea, Bambara beans are native to Africa and recognized for their impressive nutritional composition and adaptability to harsh growing conditions. Often referred to as an “underutilized legume,” the...

The biofertilizers market is experiencing a significant surge, fueled by the global shift towards organic and regenerative agriculture. Driven by consumer demand for chemical-free produce and the imperative for environmental sustainability, this market is projected to reach US$ 6.4 billion by 2031, growing from US$ 2.4 billion in 2023 at a robust CAGR of...

The Biochar-Based Fertilizers Market is rapidly emerging as a transformative segment within the global agricultural inputs industry. As sustainability, soil regeneration, and carbon sequestration become central themes in modern agriculture, biochar-based fertilizers are gaining significant traction among farmers, agribusinesses, and policymakers worldwide. These advanced soil...

Executive Summary: Biochar Market Size and Share by Application & Industry Global biochar market is expected to reach USD 3,790.06 million by 2032 from USD 727.31 million in 2024, growing with a substantial CAGR of 23.2% in the forecast period of 2025 to 2032. In the leading Biochar Market report, industry trends have been described on the macro level, which makes it...

Global Executive Summary Biofertilizers Market: Size, Share, and Forecast CAGR Value Data Bridge Market Research analyses that the biofertilizers market is expected to grow at a CAGR of 12.74% in the forecast period of 2022 to 2029. While preparing the first class Biofertilizers Market report, all the necessities and requirements of the businesses have been considered with which...

"Executive Summary Blood Meal Fertilizers Market Size and Share Analysis Report CAGR Value The global blood meal fertilizers market size was valued at USD 7.26 billion in 2024 and is expected to reach USD 13.14 billion by 2032, at a CAGR of 7.70% during the forecast period The market growth is primarily driven by the increasing demand for organic...

"Executive Summary Carbon Dioxide Removal (CDR) Market : CAGR Value The global carbon dioxide removal (CDR) market size was valued at USD 1.01 billion in 2024 and is expected to reach USD 1.79 billion by 2032, at a CAGR of 7.4% during the forecast period Carbon Dioxide Removal (CDR) Market report has CAGR value fluctuations during the forecast...

"In-Depth Study on Executive Summary Biochar Market Size and Share Global biochar market is expected to reach USD 3,790.06 million by 2032 from USD 727.31 million in 2024, growing with a substantial CAGR of 23.2% in the forecast period of 2025 to 2032. As the high quality Biochar Market survey report has precise and accurate analysis of market trends, future developments,...

" Global Phosphate Chemical Reagents Market Size, Share, and Trends Analysis Report—Industry Overview and Forecast to 2031 Executive Summary: Data Bridge Market Research analyses that the global phosphate chemical reagents market which was USD 2.60 billion in 2023, would rocket up to USD 3.87 billion by 2031, and is expected to undergo a CAGR of 5.10% during the forecast period of 2024...

Future of Executive Summary Chemical Soil Testing Market: Size and Share Dynamics Data Bridge Market Research analyses that the chemical soil testing market which was value USD 5.25 billion in 2021 is expected to reach the value of USD 9.36 billion by 2029, at a CAGR of 7.50% during the forecast period.  Businesses can attain detailed insights with the large scale Chemical Soil...

Key Drivers Impacting Executive Summary Commercial Seaweed Market Market Size and Share The global commercial seaweed market is expected to gain market growth in the forecast period of 2021 to 2029. Data Bridge Market Research analyses that the market is growing with the CAGR of 7.3% in the forecast period of 2022 to 2029 and expected to reach USD 26,900.88 million by 2029. Analysis...

In-Depth Study on Executive Summary Concentrated Nitric Acid Market Size and Share CAGR Value Data Bridge Market Research analyses that the concentrated nitric acid market is expected to undergo a CAGR of 3.60% during the forecast period Concentrated Nitric Acid Market research report acts as a very significant constituent of business strategy. This report contains important...

The Europe Agricultural Biologicals market is accounted to US$ 2,372.5 Mn in 2018 and is expected to grow at a CAGR of 11.8% during the forecast period 2019 – 2027, to account to US$ 6,418.8 Mn by 2027. The Europe Agricultural Biologicals Market is experiencing significant growth, driven by a rising demand for sustainable farming practices and eco-friendly crop protection solutions. As...

Executive Summary: Europe Biostimulants Market Size and Share by Application & Industry Data Bridge Market Research analyses that the Europe biostimulants market is expected to reach the value of USD 3,728.46 million by 2030, at a CAGR of 12.1% during the forecast period. For the growth of business, Europe Biostimulants Market analysis report has a lot to offer and hence it...

New York City, USA, - 20-November 2025 - The global Biochar Market is poised for significant expansion as rising environmental concerns, advancements in pyrolysis technology, and increasing adoption of sustainable agricultural practices continue to reshape the industry. According to recent market assessments, the demand for biochar is projected to surge steadily over the next decade,...

Global Biochar Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032 Global biochar market is expected to reach USD 3,790.06 million by 2032 from USD 727.31 million in 2024, growing with a substantial CAGR of 23.2% in the forecast period of 2025 to 2032. https://www.databridgemarketresearch.com/reports/global-biochar-market    ...

New York, USA - 14 November 2025 - The global Biostimulants Market is experiencing remarkable growth as the agriculture sector accelerates its shift toward sustainable, eco-friendly, and productivity-enhancing solutions. With farmers worldwide seeking advanced tools to improve soil health, stress tolerance, and crop yields, biostimulants have emerged as a critical component of...

Market Overview The market size was valued at USD 6.79 Billion in 2024. It is projected to reach from USD 7.28 Billion by 2025 to USD 12.73 Billion by 2033, growing at a CAGR of 7.23% during the forecast period (2025–2033). The global Crop Micronutrients market is witnessing swift transformation driven by new consumer behaviors, increased funding, and...

The High-Purity Biofertilizers Market is undergoing significant expansion as agriculture pivots toward sustainability and reduced chemical dependency. These biofertilizers, enriched with high concentrations of beneficial microbes, offer a clean and efficient way to enhance soil fertility, improve crop yield, and promote eco-friendly farming practices. In 2024, the global high-purity...

Global Biochar Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032 Global biochar market is expected to reach USD 3,790.06 million by 2032 from USD 727.31 million in 2024, growing with a substantial CAGR of 23.2% in the forecast period of 2025 to 2032 https://www.databridgemarketresearch.com/reports/global-biochar-market    ...

United States of America [20-June-2025]: The Insight Partners is proud to announce its newest market report, "agricultural enzymes market: An In-depth Analysis of the Market." The report provides a holistic market view and describes the forecast period's current scenario and growth estimates. Overview of the agricultural enzymes market There has been some development in the agricultural...

Finger millet, commonly known as ragi, is one of the most valuable ancient grains still widely consumed today. Its cultural significance, nutritional strength, and agricultural resilience make it a powerful part of traditional diets as well as modern health-focused lifestyles. As more people seek natural, nutritious, and millet eco-friendly foods, finger millet is experiencing a...

Sustainability has suddenly shifted from being a long-term goal to an urgent operational requirement in the Gulf Cooperation Council (GCC). With the governments of the world facing challenges of water scarcity, land degradation, and food imports, the agricultural sector is undergoing a paradigm shift. The use of fertilizers in the Gulf states is no longer based solely on yield...

Executive Summary Humate Fertilizer Market : The humate fertilizer market is expected to be growing at a growth rate of 10.5% in the forecast period of 2021 to 2028  Analysis and interpretation of market research data is used to build this Humate Fertilizer Market industry report which contains information and knowledge that can be used to predict future events, future...

"Competitive Analysis of Executive Summary Magnesium Nitrate Hexahydrate Market Size and Share CAGR Value Magnesium nitrate hexahydrate market size is valued at 378.86 kilo tons by 2028 and is expected to grow at a compound annual growth rate of 4.40% for the forecast period of 2021 to 2028. To stand apart from the competition, a careful idea about the competitive landscape, their...

"Executive Summary Microbial Based Biological Seed Treatment Market: Growth Trends and Share Breakdown CAGR Value Data Bridge Market Research analyses the global microbial based biological seed treatment market, which was USD  909.92 million in 2022, is expected to reach USD  2,037.24 million by 2030, and is growing at a CAGR of 10.60% in the forecasted period of 2023 to 2030....

"Market Trends Shaping Executive Summary Microbial Biostimulants Market Market Size and Share Data Bridge Market Research analyses that the microbial biostimulants market will project a compound annual growth rate (CAGR) of 10.80% during the forecast period of 2022-2029. An excellent Microbial Biostimulants Market Market report gives out all-encompassing study about production...

"Executive Summary: Microbial Biostimulants Market Size and Share by Application & Industry Data Bridge Market Research analyses that the microbial biostimulants market will project a compound annual growth rate (CAGR) of 10.80% during the forecast period of 2022-2029. The leading Microbial Biostimulants Market analysis report is a careful investigation of current scenario...

"Executive Summary Middle East and Africa Biochar Market Trends: Share, Size, and Future Forecast  Middle East and Africa biochar market is expected to reach USD 454.38 million by 2032 from USD 89.60 million in 2024, growing with a substantial CAGR of 23.8% in the forecast period of 2025 to 2032. By working with a number of steps of collecting and analysing market data, the...

Future of Executive Summary Middle East and Africa Organo Mineral Fertilizers Market: Size and Share Dynamics The Middle East and Africa Organo mineral fertilizers market was valued at USD 67.98 million in 2024 and is expected to reach USD 82.60 million by 2032. During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of...

"Executive Summary Mycorrhizae-based Biofertilizers Market Size and Share Forecast The global mycorrhizae-based biofertilizers market size was valued at USD 871.09 million in 2024 and is expected to reach USD 140.86 billion by 2032, at a CAGR of 6.40% during the forecast period. By considering a definite base year and historic year, calculations in the...

Introduction The global agricultural sector is undergoing a fundamental transformation driven by the need for sustainable farming practices, soil health restoration, and reduced dependency on chemical inputs. Among the most promising solutions emerging from this shift are mycorrhizae-based biofertilizers, which leverage beneficial soil fungi to enhance nutrient availability and plant...

Executive Summary North America Seaweed Fertilizers Market Size and Share: Global Industry Snapshot CAGR Value The North America seaweed fertilizers market size was valued at USD 5.00 million in 2024 and is expected to reach USD 9.18 million by 2032, at a CAGR of 7.94% during the forecast period The research and analysis carried out in this North...

"Future of Executive Summary Organic Fertilizers Market: Size and Share Dynamics The global organic fertilizers market size was valued at USD 8.44 billion in 2024 and is expected to reach USD 18.09 billion by 2032, at a CAGR of 9.99% during the forecast period   Organic Fertilizers Market research report is a sure solution to get market insights...

1. Introduction Introduction: In a variety of environments, plant productivity is significantly impacted by partner diversity and identity. The dynamics of nutrient intake, stress tolerance, and overall ecosystem functioning can all be significantly impacted by interactions between plants and their symbiotic partners. Acacia-rhizobial interactions provide a particularly interesting...

Global Demand Outlook for Executive Summary Phosphate Rock Market Size and Share The global phosphate rock market size was valued at USD 27.24 billion in 2024 and is projected to reach USD 46.45 billion by 2032, with a CAGR of 6.90 % during the forecast period of 2025 to 2032.  A large-scale Phosphate Rock Market report comprises of extensive study about diverse market segments...

"Executive Summary Phosphorus and Derivatives Market Size and Share Forecast CAGR Value Data Bridge Market Research analyzes that the global phosphorus and derivatives market is expected to reach the value of USD 96,344,321.78 thousand by 2030, at a CAGR of 4.14% during the forecast period.  The Phosphorus and Derivatives Market report gives strength to the organization and...

"Executive Summary Potash Fertilizers Market Size and Share Analysis Report CAGR Value The potash fertilizers market is expected to gain market growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyses that the potash fertilizers market will project a CAGR of 4.60% for the forecast period of 2022-2029. Potash Fertilizers Market research report...

Executive Summary Potassium carbonate Market Research: Share and Size Intelligence CAGR Value Data Bridge Market Research analyses that the potassium carbonate market was valued at USD 1.90 billion in 2021 and is expected to reach USD 2.64 billion by 2029, registering a CAGR of 4.22 % during the forecast period of 2022 to 2029. Market research studies stated in this Potassium...

"Executive Summary Potassium Nitrate Market Market : During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 3.40%, primarily driven by the increasing demand in agriculture and food preservation Myriad of scopes are carefully evaluated through this Potassium Nitrate Market Market report which range from estimation of potential market for new...

"Market Trends Shaping Executive Summary Quicklime Market Size and Share Global quicklime market is expected to gain significant growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyzes that the market is growing at a CAGR of 4.2% in the forecast period of 2021 to 2029 is and expected to reach USD 9,801,298.90 thousand by 2029. An influential Quicklime...

"Market Trends Shaping Executive Summary Quicklime Market Size and Share Global quicklime market is expected to gain significant growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyzes that the market is growing at a CAGR of 4.2% in the forecast period of 2021 to 2029 is and expected to reach USD 9,801,298.90 thousand by 2029. An influential Quicklime...

Rising Demand for Sustainable Agriculture and Carbon Management Fuels Growth of the Biochar Market Global biochar market is expected to reach USD 3,790.06 million by 2032 from USD 727.31 million in 2024, growing with a substantial CAGR of 23.2% in the forecast period of 2025 to 2032.   IntroductionThe biochar market has been gaining significant attention in recent years due to the...

Global Black Soldier Fly Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032   https://www.databridgemarketresearch.com/reports/global-black-soldier-fly-market The global black soldier fly market size was valued at USD 11.09 billion in 2024 and is expected to reach USD 68.09 billion by 2032, at a CAGR of...

Global Microalgae Market – Industry Trends and Forecast to 2030 The global microalgae market is expected to gain market growth in the forecast period of 2023 to 2030. Data Bridge Market Research analyses that the market is growing with a CAGR of 6.4% in the forecast period of 2023 to 2030 and is expected to reach USD 1,394.95 million by 2030.   The global microalgae market...

" Seaweed Fertilizer Market: Cultivating Sustainable Growth in Global Agriculture The global seaweed fertilizers market size was valued at USD 15.88 million in 2024 and is expected to reach USD 29.46 million by 2032, at a CAGR of 8.09% during the forecast period Introduction As the world looks toward sustainable farming practices, one natural product is making...

"Executive Summary Seaweed Fertilizers Market Opportunities by Size and Share CAGR Value The global seaweed fertilizers market size was valued at USD 15.88 million in 2024 and is expected to reach USD 29.46 million by 2032, at a CAGR of 8.09% during the forecast period The market growth is largely fueled by the rising demand for sustainable, organic...

Executive Summary Secondary Macronutrients Market: Share, Size & Strategic Insights Secondary macronutrients market is expected to gain market growth in the forecast period of 2021 to 2028. Data Bridge Market Research analyses that the market is growing with the CAGR of 4.20% in the forecast period of 2021 to 2028. The rise in the demand for high-value crops across the globe is...

Detailed Analysis of Executive Summary Secondary Macronutrients Market Size and Share Secondary macronutrients market is expected to gain market growth in the forecast period of 2021 to 2028. Data Bridge Market Research analyses that the market is growing with the CAGR of 4.20% in the forecast period of 2021 to 2028. When market research report is brilliant and precise, it proves to...

United States of America [26-May-2025]: The Insight Partners is proud to announce its newest market report, "Soil Conditioners Market: An In-depth Analysis of the Market." The report provides a holistic market view and describes the forecast period's current scenario and growth estimates. Overview of the Soil Conditioners Market There has been some development in the Soil Conditioners Market,...

Global Demand Outlook for Executive Summary South America Biostimulants Market Size and Share Biostimulants market is expected to gain market growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyses that the market is growing with the CAGR of 13.8% in the forecast period of 2022 to 2029 and expected to reach 1,447.76 million by 2029.   A large-scale...

Comprehensive Outlook on Executive Summary South America Biostimulants Market Size and Share Biostimulants market is expected to gain market growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyses that the market is growing with the CAGR of 13.8% in the forecast period of 2022 to 2029 and expected to reach 1,447.76 million by 2029.   A competitive...

Executive Summary South America Biostimulants Market: Growth Trends and Share Breakdown Biostimulants market is expected to gain market growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyses that the market is growing with the CAGR of 13.8% in the forecast period of 2022 to 2029 and expected to reach 1,447.76 million by 2029.   Being a premium market...

"Global Sulfate of Potash Market Size, Share, and Trends Analysis Report—Industry Overview and Forecast to 2031 Executive Summary: The global sulfate of potash market size was valued at USD 53.45 billion in 2023 and is projected to reach USD 78.96 billion by 2031, with a CAGR of 5% during the forecast period 2024 to 2031.  Sulfate of Potash Market Poised for Strong Growth...

"Global Sulfate of Potash Market Size, Share, and Trends Analysis Report—Industry Overview and Forecast to 2031 Executive Summary: The global sulfate of potash market size was valued at USD 53.45 billion in 2023 and is projected to reach USD 78.96 billion by 2031, with a CAGR of 5% during the forecast period 2024 to 2031.  Global Sulfate of Potash Market Set for Robust Growth Amid...

"Sulfate of Potash Market Size, Share, and Trends Analysis Report—Industry Overview and Forecast to 2031  The Potassium Sulfate Market is undergoing significant transformation, driven by technological advancements, shifting consumer preferences, and increasing industry investments. According to top market research companies, the SOP Fertilizer Market is witnessing rapid growth as...

"Sulfate of Potash Market Size, Share, and Trends Analysis Report—Industry Overview and Forecast to 2031  The Potassium Sulfate Market is undergoing significant transformation, driven by technological advancements, shifting consumer preferences, and increasing industry investments. According to top market research companies, the SOP Fertilizer Market is witnessing rapid growth as...

"Executive Summary Superphosphate Market Research: Share and Size Intelligence CAGR Value The superphosphate market is expected to witness market growth at a rate of 6.8% in the forecast period of 2021 to 2028 and is expected to reach USD 2.35 billion by 2028.  The credible Superphosphate report has estimations of CAGR values, which are very important for businesses in...

"What’s Fueling Executive Summary Biochar based Fertilizers Market Size and Share Growth CAGR Value During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 6.2%, primarily driven by the growing demand for sustainable agricultural inputs Biochar based Fertilizers Market research report has been produced with the systematic gathering and estimation...

"Market Trends Shaping Executive Summary Europe Biochar Market Size and Share Europe biochar market is expected to reach USD 706.02 million by 2032 from USD 138.11 million in 2024, growing with a substantial CAGR of 22.9% in the forecast period of 2025 to 2032.  An extensive market research report like Europe Biochar Market report supports businesses to achieve detailed...

"Executive Summary Biochar based Fertilizers Market : During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 6.2%, primarily driven by the growing demand for sustainable agricultural inputs Biochar based Fertilizers Market report is the best source that gives CAGR values with variations during the forecast period for the market. It provides CAGR...

What’s Fueling Executive Summary Organic Fertilizers Market Size and Share Growth The global organic fertilizers market size was valued at USD 8.44 billion in 2024 and is expected to reach USD 18.09 billion by 2032, at a CAGR of 9.99% during the forecast period To stand apart from the competition, a careful idea about the competitive...

Global Biochar Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032 https://www.databridgemarketresearch.com/reports/global-biochar-market Global biochar market is expected to reach USD 3,790.06 million by 2032 from USD 727.31 million in 2024, growing with a substantial CAGR of 23.2% in the forecast period of 2025 to 2032.   ...

Introduction The Potassium Carbonate Market focuses on the production, distribution, and use of potassium carbonate, a versatile inorganic compound widely used across industries. Potassium carbonate is a key ingredient in glass manufacturing, fertilizers, detergents, and specialty chemicals. Its importance has grown significantly as industries adopt more efficient, sustainable, and...

Biochar Market Growth Drivers and Industry Outlook Global Biochar Market Overview: The Global Biochar market size is anticipated to grow significantly from 2025 to 2033, driven by its increasing adoption in agriculture, carbon sequestration, and waste management. By 2025, the market is projected to reach a value of around USD 3.1 Billion. Looking ahead to 2033, it is expected to...

Future of Executive Summary Zinc Sulfate Market: Size and Share Dynamics The global zinc sulfate market size was valued at USD 2.12 billion in 2024 and is expected to reach USD 3.79 billion by 2032, at a CAGR of 7.50% during the forecast period. Zinc Sulfate Market research report is a sure solution to get market insights with which business can...